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Australian Values

80 per cent of Australians believe Australia has a strong culture and identity. Australians describe their culture and identity as follows.

  • 60 per cent of Australians believe that being down to earth is a very important part of Australian identity.
  • 50 per cent of Australians feel that mateship is a very important part of Australian identity.
  • 50 per cent of Australians continue to believe that sport is a very important part of Australian identity.
  • Almost half of all Australians believe honesty is a very important part of Australian identity.
  • One-third of Australians believe that mateship has helped develop Australia’s unique culture and identity the most.
  • 25 per cent of Australians believe that multiculturalism has helped develop Australia’s unique culture and identity the most.

(Source: Research study by Pure Profile on behalf of the Australia Day Council of NSW involving a representative sample of 1015 respondents aged 18 years and over from NSW and Queensland conducted in December 2008.)
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