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Permanent-crease trousers were invented by Dr Arthur Farnsworth of CSIRO in 1957.

Media & News

Radio Ads

Meet Betty Lingo!

She is featured in this year's Australia Day radio community service announcements.
Australians are known for their informality and laid back nature and this is reflected in the liberal use of colourful and amusing slang.

Betty Lingo and our radio advertising campaign celebrates the casual, spoken language of Australia through radio and print community service announcements.

Our 2009 Australia Day advertising campaign will be available here.

 

Teaser 1

470 Kb

Teaser 2

475 Kb

Teaser 3

470 Kb