Opportunities

The Australia Day Council of NSW is proud to celebrate national pride with corporate Australia. 

Significant opportunities exist for your organisation to enjoy the incomparable benefits of brand association with the pinnacle of Australian identity - Australia Day - through different levels of involvement with the Australia Day Council of NSW.

We work closely with our corporate family to develop tailored and strategic partnerships that enhance Australia Day celebrations, offer a range of valuable benefits, achieve business objectives and deliver a demonstrated return on each organisation’s investment.

Presenting Partners

The Australia Day Council of NSW is pleased to introduce a prestigious new level of corporate sponsorship called Presenting Partner - a strategic alignment that positions each partner as being central to the Australian way of life and all it represents.

Presenting Partners receive prominent state-wide branding association with Australia Day, tailored programs and placement at the pinnacle of our sponsor hierarchy. To ensure exclusivity, the opportunity is limited to three Presenting Partnerships at any one time.

Major Sponsors & Sponsors

Major Sponsors and Sponsors enjoy naming rights or support sponsorship in association with a signature event held within the Australia Day program, providing primary recognition and brand alignment to a variety of target audiences. Opportunities include:

The Australia Day Address taps into the essence of what 26 January is all about – celebrating and reflecting on our national spirit. Eminent Australians are invited to provide their own opinions and ideas on subjects that affect the nation at this prestigious and televised event.

For many, celebrating Australia Day doesn’t get much better than getting together with mates to relax and enjoy a BBQ. Each year, Sydney’s Hyde Park becomes Australia’s biggest backyard, with the Great Aussie BBQ being a major focal point.

A new interactive website will be launched mid October to showcase all things Australian - with written opinion pieces, public forums and creative video and photographic campaigns.  This Australian Identity & Culture Campaign is a great opportunity for a sponsor to promote their brand as iconically Australian and provides an ongoing platform to engage with potential customers in a fun, interactive way. 

Supporters

Supporters play an important role in helping the Australia Day Council of NSW undertake its program of activities by providing goods and services in return for sponsorship recognition and benefits.

Official Suppliers and Sampling Opportunities

The Australia Day Council of NSW is delighted to offer your organisation the chance to showcase your products or services on Australia Day in high traffic key precincts by securing Official Supplier rights or Sampling Opportunities.

Prize Contributors

Throughout the year, our prize contributors provide a variety of products for prizes and gifts at high profile Australia Day activities and corporate hospitality events.

Please contact our Communication & Corporate Strategy team on 02 9513 2000 to discuss how your organisation can get involved.

 2010 Australian Identity and Culture Campaigns.pdf (715 Kb)