Sponsorship Values and Benefits

Advance your business through a truly Australian sponsorship.

The Australia Day Council of NSW believes the most mutually-beneficial relationships are those built upon shared values and genuine brand synergies. A sponsorship with the Australia Day Council of NSW brings our network into a circle of like-minded organisations, passionate about Australia and Australian values.

 ADCNSW owns a suite of events and programs which can be tailored to meet the needs and objectives of prospective sponsors.  These include harbour activities, a volunteer program, sustainability initiatives, regional activations, televised cultural events and product placement. Contact us today to discuss your objectives.

Working together. It’s the Australian way.

Be it the world of sport or culture, many modern sponsorships are ‘off the shelf’- one size fits all. The Australia Day Council of NSW works very hard to provide flexibility to all of the organisations who join our network, to provide the most suitable sponsorship package for their business needs.

Whatever the ambitions, budget or timeline or our sponsors, our focus is to find effective ways to support and deliver on business objectives.  In some cases, this involves leveraging our existing events, programs and digital platforms and in others it could mean creating new assets from the ground up. Flexibility and collaboration always sit at the heart of our relationships with sponsors.

The opportunities to harness your sponsorship are as diverse as Australia itself.  Some of the benefits to being an Australia Day sponsor:

• Positive brand alignment with established events and programs across NSW
• Access to an engaged audience
• Varied and extensive media coverage
• Opportunity to reach local, regional, national and international audiences
• Recognition across a comprehensive marketing and communication program
• Supply and sampling rights and product placement
• Creation of events throughout the year to match a sponsor’s business objectives
• Strategic input to incorporate initiatives into a sponsor’s existing marketing programs
• Access to the extensive digital and social media platforms driven by Australia Day Council of NSW
• Expert implementation support, working with a sponsor and their team as required
• Access and engagement with influential corporate and Government stakeholders
• Premium corporate hospitality 
• Detailed evaluation of all campaigns

New Technologies – Same values:

Digital technology and social media are forever changing the way Australians celebrate Australia Day. As this happens, the Australia Day Council of NSW is changing with it. In recent years we have built a loyal, strong and highly-engaged online community across multiple social media platforms. Sponsors have the opportunity to tap into these platforms throughout the year, either as stand-alone activities or as part of a wider event calendar. With successful implementation across social media platforms such as Facebook, Twitter, YouTube and mobile applications, we are constantly expanding our capacity to help share our sponsor’s brand messages more widely with more varied and engaged audiences. 

Annually, the Australia Day Council of NSW websites attract more than 345,000 unique visitors, and over 2.8 million page views and for Australia Day 2012, over 240,000 Australians were fans of Australia Day on Facebook.  Based on current growth rates, we expect an audience of 320,000-360,000 for January 2013.

Sponsorship Opportunities for Australia Day 2014

Australia Day 2013 was a resounding success and our Corporate Network once again came together to help us celebrate our national day and to keep the Australia Day values alive throughout the year. 

The opportunities available for sponsorship and support of the Australia Day Council of NSW are currently under development.  When they are available we will post further information.

If you are interested in being involved, please feel free to contact us directly with an outline of your proposal and we would be very happy to discuss any preliminary opportunities with you.

Contact  our committed corporate relations team and we will work with you directly to develop a tailored solution.